The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product: Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product. Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces: 1 direct mail campaign, either print or digital, to promote your brand 1 social media option that presents a site for customers who want to follow your brand The business goals and objectives of your company for the coming year The company’s environmental analysis A competitive overview based on your SWOT analysis The company’s targeted customer markets The positioning strategy
The following are the 3 steps to finalizing the marketing plan for your selected company and chosen…
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